Hire trade show models, booth staff and lead-retrieval specialists through a dedicated account executive. Review profiles, duties, preparation and availability for your event.
A trade show model is trained booth talent hired by an exhibitor to represent the brand on the convention floor. The role usually includes greeting attendees, drawing aisle traffic, qualifying buyers, supporting product demonstrations, scanning badges, and handing serious prospects to the sales team.
To hire trade show models, share the show name, city, dates, roles and daily hours. Review recommended profiles and the estimate with your account executive, then confirm attire, preparation, lead-capture tools and the on-site communication plan.
Define who you want to meet, what the team should ask and where each conversation should go. Match greeters, qualifiers and product specialists to those jobs before the floor opens.
Booth-planning reference: Freeman staffing guideBooth size sets the team - a 10×10 inline needs a different crew than a 40×40 island. Your account executive scopes the right one, from booth-front greeters to product demonstrators, lead-retrieval specialists, bilingual trade show models and team leads.
Polished, approachable talent who draw and greet traffic and keep the booth energized across long show days.
Talent for industry conventions and professional audiences. Review relevant experience and the product preparation needed for your exhibit.
Staff for badge scanning and lead notes. Identify your platform and confirm experience, device access and training before the show.
Deliver short feature-benefit demos, field first-line questions, and support hands-on product trials.
Booth-front talent who pull aisle traffic into your space and warm up visitors before your reps.
Introduce sessions, run announcements, and hold energy and pacing on a microphone.
Request the languages and level of fluency your audience needs, then confirm suitable talent availability.
Request a team lead when check-ins, breaks and staff coordination need a dedicated role. Confirm duties and on-site authority.
Trained for the show floor - the booth work that turns foot traffic into a follow-up list.
Open relevant conversations and use your approved questions to understand visitor interest.
Capture badge details and qualifying notes in your agreed system; confirm the process for checking and transferring records.
Run or assist product demos and highlight the features that matter.
Route serious buyers straight to your reps for the close.
Keep traffic moving, run giveaway lines, and distribute materials.
Capture notes and feedback that sharpen post-show outreach.
Share scheduled meetings, invited accounts and approved talking points with the booth team. Name the employee who receives each introduction and agree how notes reach the follow-up owner.
Bring the audience, roles, approved messages, daily schedule and lead process together before the event.
Use the staff brief template →Trade show models can cover greetings, lead capture and product introductions while your employees handle specialist discussions. Define the workload, peak periods and handoff process to decide where additional staff fit.
Set the goals before the event, record agreed lead details and review the results with your team afterward.
HIMSS, RSNA, AAOS, and device conferences where credibility and a corporate register matter.
CES and major tech expos - talent who can speak to a savvy, product-hungry audience.
World of Concrete, CONEXPO, and trade-heavy floors where energy holds across long days.
Auto shows, food and beverage, and financial and professional-services exhibits.
Use a company brief to organize your products, approved talking points and target audience. Review the material with your account executive, confirm preparation requirements and identify which questions should go to your specialists. Published briefs can be shared with booked talent through the portal.
History, positioning, and the product detail talent needs to answer with confidence.
Approved messages, prohibited claims and questions that require your product specialists.
An intelligence read on the event and your buyers, so talent engages the right prospects.
From first inquiry to approved profiles and show-day coordination, you have one accountable team. Here's how it goes.
Booth talent is one piece of a bigger floor strategy. Related: event staffing, promotional models, and brand ambassadors. Exhibiting a vehicle? See our car show models. Explore the markets we serve.
"We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and performed above and beyond our expectations."Evelyn Vang · Client
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
TSM combines research tools with an account executive who coordinates your booking. Share your event requirements, review the proposed talent and confirm the briefing, schedule and responsibilities before the assignment.
Use the quote form to share your event, venue, dates and staffing needs. Where event details are prefilled or researched, review them against your current instructions. Your account executive uses the confirmed scope to prepare the booking estimate.
Your account executive presents talent for the roles you need. Review profiles, relevant experience and availability, and discuss any language, presentation or product requirements before selecting your team.
Our published talent code of conduct sets expectations for professionalism, punctuality, attire and accurate brand representation. Add the assignment-specific instructions and materials your team needs for the booking.
The company brief organizes your brand, products, talking points and audience for the assignment. Published briefs can be shared with booked talent through the portal. Confirm the approved material and preparation requirements with your account executive.
Review the talking points, product information, dress code and goals with your account executive. Identify which questions staff may answer and which should go to your product or account specialists.
Keep reporting details and contacts current as the event approaches. Confirm the communication plan for your booking, and notify your account executive promptly if a schedule, location or staffing need changes.
Share feedback on the talent, briefing and coordination with your account executive. Describe what worked and what should change so those details can inform planning for your next assignment.
Compile, quote, curate, brief, remind, perform, review - a booking process built around clear responsibilities and communication.
Review the roles, paid hours, preparation and travel each option requires. Use your own costs and the proposed staffing estimate to decide which work your team should cover.
Travel, accommodation and meal costs that apply to the employees attending.
Paid time for preparation, travel and the event. Separate existing salary costs from additional event expenses.
Responsibilities that need coverage while those employees are away.
Time to arrange travel, prepare the briefing, schedule coverage and coordinate on site.
The product expertise your employees bring and the guest-facing duties they will handle.
The quoted rates, paid shifts, booking minimums and any travel charges for the selected talent.
The proposed talent profiles, relevant experience and preparation required for the assignment.
A dedicated account executive coordinates the booking. Confirm whether an on-site team lead is included.
The duties booked talent will cover and the product or account specialists your own team will provide.
Agreed arrival and end times, break coverage, reporting contacts and a plan for any staffing changes.
Meet Caryn Hanna, Owner of TSM Agency
Review profiles for the duties that matter: starting conversations, learning your product, using a lead app, or supporting demonstrations. Specify language fluency and presentation requirements before approving talent.
Give the team your qualifying questions, the name of the rep who receives each lead, and the information to record. Decide which questions staff can answer and which should go directly to your specialists.
A note from our owner Caryn Hanna
