Trade show models & booth staff · Woman-owned since 2005

Trade Show Models for Hire Nationwide.

TSM Agency is a woman-owned agency founded in 2005. Hire local trade show models across 25+ U.S. markets to welcome attendees, capture leads and introduce buyers to your sales team. Your dedicated account executive recommends profiles; you select the talent and confirm the assignment.

Call (888) 702-7986
20+
Years in business
2,000+
Events staffed
5.0
Rating on Google
TSM trade show model in pink
Talent that has represented OmegaMarvelKellogg'sFerrariTimberlandPez
★★★★★
"We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and performed above and beyond our expectations."
Evelyn Vang · Client

What Trade Show Models Do

Trade show models, also called convention models or booth models, represent exhibitors on the show floor. Their assignment can include welcoming attendees, qualifying interest, supporting product demonstrations, scanning badges and introducing prospects to your sales team. Choose the duties and preparation that fit your booth.

Need a full convention booth crew beyond booth-front models? Start with TSM's trade show staffing page. For broader event programs, use event staffing. If you are planning around a named show, use the events directory.

How it works

Three steps to hire trade show models

From first inquiry to approved profiles and show-day coordination, you have one accountable team. Here's how it goes.

01
Step 01

Submit your event details

Event, dates, venue, daily hours, roles, and attire - at tsmagency.com or by calling (888) 702-7986.

02
Step 02

Select your team from our recommendations

A clear estimate, plus a curated short list of talent profiles - photos and experience. We recommend; you choose who represents your brand.

03
Step 03

Confirm the assignment plan

Agree on briefing materials, attire, arrival details, breaks and the contact who manages questions or changes.

Plan your booking

Trade Show Model Rates

Compare our published talent tiers, then choose profiles suited to your booth duties and budget.

Tier Two

$50–$60/hour

Tier One

$60–$75/hour

Elite

$75+/hour

Four-hour minimum. Your estimate reflects the selected talent, duties, city and paid hours. Preparation, travel and other charges are confirmed in the booking estimate.

What we staff

Trade show roles we staff

Booth size, expected visitor traffic and assigned duties determine the team. Plan coverage for greetings, demonstrations and sales handoffs during peak periods and staff breaks. Your account executive scopes the roles, from booth-front greeters to product demonstrators, lead-retrieval specialists, bilingual trade show models and team leads.

01

Booth Models & Staff

Polished, approachable talent who draw and greet traffic and keep the booth energized across long show days.

02

Convention Models

Talent for industry conventions and professional audiences. Review relevant experience and the product preparation needed for your exhibit.

03

Lead-Retrieval Specialists

Staff for badge scanning and lead notes. Identify your platform and confirm experience, device access and training before the show.

04

Product Demonstrators

Deliver short feature-benefit demos, field first-line questions, and support hands-on product trials.

05

Greeters & Crowd Gatherers

Booth-front talent who pull aisle traffic into your space and warm up visitors before your reps.

06

Presenters & Hosts

Introduce sessions, run announcements, and hold energy and pacing on a microphone.

07

Bilingual Staff

Request the languages and level of fluency your audience needs, then confirm suitable talent availability.

08

Team Leads & Coordinators

Request a team lead when check-ins, breaks and staff coordination need a dedicated role. Confirm duties and on-site authority.

On the day

What your trade show models do for you

Trained for the show floor - the booth work that turns foot traffic into a follow-up list.

Greet & qualify

Open relevant conversations and use your approved questions to understand visitor interest.

Capture & scan leads

Capture badge details and qualifying notes in your agreed system; confirm the process for checking and transferring records.

Support demos

Run or assist product demos and highlight the features that matter.

Hand off hot prospects

Route serious buyers straight to your reps for the close.

Manage booth flow

Keep traffic moving, run giveaway lines, and distribute materials.

Feed your follow-up

Capture notes and feedback that sharpen post-show outreach.

Why hire

Why hire trade show models

Give your sales team more time for product discussions. Trade show models handle booth greetings, approved qualification questions and lead capture, then connect interested buyers with your specialists.

Extra hands at peak. Coverage through busy hours, sessions, and breaks when your team is stretched.
Review local availability. Confirm the selected talent location, relevant venue experience and any travel charges in the estimate.
Match experience to the assignment. Review profiles for the communication skills and experience your exhibit requires.
Reps stay on closing. Staff greet, scan, and qualify so your team talks to real buyers.
Plan coverage and breaks. Agree on shift times, break coverage, reporting contacts and approved brand materials.
Define useful lead records. Specify the qualifying questions, details to capture and employee who receives each handoff.

Set the goals before the event, record agreed lead details and review the results with your team afterward.

Where we work

Industries we staff trade show talent for

Healthcare & medical

HIMSS, RSNA, AAOS, and device conferences where credibility and a corporate register matter.

Technology & electronics

CES and major tech expos - talent who can speak to a savvy, product-hungry audience.

Construction & industrial

World of Concrete, CONEXPO, and trade-heavy floors where energy holds across long days.

Automotive, CPG & finance

Auto shows, food and beverage, and financial and professional-services exhibits.

The difference

Prepare your booth team before the show

Use a company brief to organize your products, approved talking points and target audience. Review the material with your account executive, confirm preparation requirements and identify which questions should go to your specialists. Published briefs can be shared with booked talent through the portal. Include scheduled meetings, opening questions, the employee who receives each sales introduction, and any language fluency or presentation requirements.

Use the staff brief template →

Planning reference: Freeman booth staffing guide. Meet Caryn Hanna, Owner of TSM Agency.

Your company & products

History, positioning, and the product detail talent needs to answer with confidence.

Key talking points

Approved messages, prohibited claims and questions that require your product specialists.

Why the show matters

An intelligence read on the event and your buyers, so talent engages the right prospects.

Why TSM

Choose the Team That Represents Your Brand

Proven with brands you know. Talent that has represented Omega, Marvel, Kellogg's, Ferrari, and Timberland.
Local recruitment in 25+ markets. Confirm availability, venue experience and any travel charges for the selected profiles.
Review experience and coverage. Professionally vetted contractors backed by $1M per-occurrence / $2M aggregate coverage.
Review proposed profiles. Review photos, experience and required skills with your account executive before confirming the team.
2,000+ talent network, 25+ markets. Discuss availability and coordination for single-event or multi-market requests.
Woman-owned since 2005. Co-founded by Caryn Hanna, a former professional model. 5.0 on Google. MPI member.
Related

Where this fits in your staffing

Booth talent is one piece of a bigger floor strategy. Related: event staffing, promotional models, and brand ambassadors. Exhibiting a vehicle? See our car show models. Explore the markets we serve.

Markets we serve

Explore trade show model staffing by market

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

2,000+

Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

2,000+

Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

5.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

25+

City Markets

Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.

Plan the cost

Compare staffing options against your actual event plan.

Review the roles, paid hours, preparation and travel each option requires. Use your own costs and the proposed staffing estimate to decide which work your team should cover.

Sending your own staff

Travel, accommodation and meal costs that apply to the employees attending.

Paid time for preparation, travel and the event. Separate existing salary costs from additional event expenses.

Responsibilities that need coverage while those employees are away.

Time to arrange travel, prepare the briefing, schedule coverage and coordinate on site.

The product expertise your employees bring and the guest-facing duties they will handle.

Booking TSM
Review your estimate

The quoted rates, paid shifts, booking minimums and any travel charges for the selected talent.

The proposed talent profiles, relevant experience and preparation required for the assignment.

A dedicated account executive coordinates the booking. Confirm whether an on-site team lead is included.

The duties booked talent will cover and the product or account specialists your own team will provide.

Agreed arrival and end times, break coverage, reporting contacts and a plan for any staffing changes.

Build the team around the work your event requires.
Get a free quote →
FAQ

Trade show model hiring questions

Our published rates are $50–$60 per hour for Tier Two, $60–$75 for Tier One and $75+ for Elite, with a four-hour minimum. Your quote depends on the selected talent, duties, city and paid hours. Preparation, travel and other charges are confirmed in your booking estimate.

A trade show model represents an exhibitor at a convention or expo. The role combines attendee engagement with booth support, such as introducing products, qualifying interest and connecting prospects with your sales team. The work is defined around your booth and the experience the assignment requires.

Trade show models can greet attendees, introduce products, record lead details and support demonstrations. Define the duties, approved messages and specialist handoffs for your booth, then confirm relevant experience and preparation.

Share your show name, location, dates, roles and hours. Review proposed profiles and the estimate with your account executive. Before confirming, agree on attire, briefing materials, lead tools, travel requirements and on-site responsibilities.

Yes. TSM sends curated profiles - photos, experience, and skills matched to your industry - and you approve who represents your brand before confirmation.

TSM recruits across 25+ U.S. markets. Explore the linked city pages and confirm availability for your location, dates and required skills with your account executive.

Yes. Convention models can support an exhibitor's booth with attendee greetings, approved qualification questions, lead capture and sales introductions. Share the conference, city, dates, hours and product brief so TSM can review suitable profiles and availability for your assignment.

You can request bilingual talent. Specify the language, required fluency and duties, then confirm suitable profiles and availability for your city and dates.

Contact your account executive promptly. The coordinator will review available options and communicate next steps. Confirm the change process in your booking; replacement timing depends on suitable talent availability.

Review your booking agreement with your account executive before cancelling or changing dates, hours or staffing. Ask which charges and deadlines apply to your booking. The specific service agreement controls over general website terms, so confirm the terms for your event rather than assuming a standard refund or cancellation window.

Yes. A company brief can be shared with booked talent through the portal. Include your products, audience, approved talking points, attire, schedule and lead-capture process. Add opening questions and the sales contact for each handoff. Review preparation requirements with your account executive before the show.

They overlap. 'Trade show models' and 'booth models' are used interchangeably for booth-floor talent. 'Convention models' usually refers to the same role at professional, industry-specific conferences. TSM staffs all three.

Choose by the work you need covered. Trade show models handle booth conversations, lead capture and sales introductions. Brand ambassadors represent your brand during events and campaigns. Presenters need experience with scripted talks or microphone-led demonstrations. Roles can overlap, so tell us the duties, language skills and product knowledge your exhibit requires.

You can request staff for lead capture and badge scanning. Name the platform, device and qualifying questions, then confirm the selected talent experience, access and training needs before the assignment.

Team size depends on your booth, expected traffic and the work you need covered. Plan who greets visitors, supports demos, records leads and introduces buyers to your reps. Include peak periods and breaks in that plan. Share the workload and daily hours with your account executive to scope the team.

Models can support product introductions and demonstrations within the agreed assignment. Keep technical, regulated or safety-sensitive operations and claims with your authorized specialists. Give the models approved talking points and a clear contact for questions outside the brief. Confirm relevant experience and preparation before booking.

Request a team lead if you need a dedicated person for check-ins, breaks and staff coordination. Agree on their duties and authority in advance. Your account executive coordinates the booking; that does not automatically include an on-site supervisor. Confirm who directs the team and handles changes during your event.

Set goals for the duties you assign: useful conversations, qualified lead details and introductions to your sales team. Agree on what staff should record, then review that information and follow-up outcomes after the event. Badge scans alone do not establish sales or return on investment. Share your feedback with your account executive.

Your account executive confirms quote timing after reviewing your event details and talent availability. Send your show name, city, dates, hours and roles, along with your decision deadline, so we can assess your request.

Build a Better Booth Team

Compare trade show model costsWhat trade show models doModels vs. brand ambassadorsTrade show model attireTrade show model briefMeasure staffing ROIBooth staffing calculatorStaffing checklistLead qualification scriptsProduct demonstrator guide
Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
A note from our owner

Let's make your next event unforgettable.

A note from our owner Caryn Hanna

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